Search Engine Optimisation (SEO)
Building a professional website is only the first step in your online marketing campaign. A website is only worth as much as the number of targeted visitors who find it. In one sense it doesn’t matter how good your products or services are if hardly anybody knows they exist.
These days, most people find out about businesses by searching for the products and services they need on search engines, and clicking on one of the first natural links (that is, not an Ad). If your website doesn’t rank (appear as one of the first few links) for search terms that describe exactly what you offer, internet users won’t find you and engage your services.
SEO involves optimising a website in order for it to be viewed more favourably by search engines. Google claims to monitor over 200 “signals” relating to a website’s presence on the internet in order to determine if and for what keywords it will rank.